Evergreen Essentials
How a DTC Brand Grew Revenue 150% with Connected Data
A direct-to-consumer brand eliminated data silos between Shopify, Klaviyo, and Google Ads to unlock explosive growth.
Results
150% revenue growth
3.2x ROAS improvement
The Challenge
Evergreen Essentials was a fast-growing DTC brand selling sustainable home products. They were running profitable campaigns, but they knew they were leaving money on the table. Their data was fragmented across Shopify (sales), Klaviyo (email), Google Ads (paid search), and Meta Ads (social) — with no single view of customer behavior.
They couldn't answer basic questions like: Which channels are driving repeat purchases? What's the true LTV by acquisition source? Which email sequences are actually converting?
Our Solution
We built a connected data ecosystem:
- Unified Customer View — Every customer interaction across all channels was linked to a single profile.
- Closed-Loop Attribution — Revenue was traced back to the specific campaign, ad, and keyword that generated it.
- Automated Audience Sync — High-value customer segments were automatically synced to ad platforms for lookalike targeting.
- Intelligent Email Sequences — Behavioral triggers replaced batch-and-blast emails based on real purchase data.
Results
Within 90 days:
- Revenue grew 150% year-over-year
- ROAS improved from 2.1x to 3.2x
- Customer LTV increased 45%
- Email revenue grew 280% with personalized automation
What They Said
"We thought we had a good handle on our data, but we were only seeing the surface. Growphile connected everything so we could see the full picture. The insights we got changed our entire strategy and the results speak for themselves." — Jordan Lee, Founder, Evergreen Essentials